# nandush.com ## Posts - [Hello world!](https://nandush.com/hello-world/): Welcome to WordPress. This is your first post. Edit or delete it, then start writing! ## Pages - [Project Feral](https://nandush.com/portfolio/project-feral/): 2026 Feral MKT Feral MKT Branding & Website Design Feral MKT was built on a contrarian bet: most marketing fails not because it’s poorly executed, but because it was never meant to benefit the audience in the first place. Extraction dressed up as strategy. Audiences feel it instantly and go numb to it — the […] - [elementor-test](https://nandush.com/elementor-test/): “A rare combination of creative vision and brand rigor. Fernanda innovates constantly while holding the bar for excellence high, for herself and for her team.” Tess CarreraSenior Marketing Project Manager, Epicor “Fernanda is a tireless brand champion and empathetic leader who takes creative to new heights. An innovative, big-picture thinker who never loses sight of […] - [Project MH](https://nandush.com/project-mh/): 2007-2010 Men’s Health MX & LatAm Televisa Publishing Editorial One of my first professional roles and the foundation of everything that followed. As a junior designer at Editorial Televisa, I contributed to the graphic design, digital illustration, photo selection, and retouching for the Mexican and Latin American editions of Men’s Health Magazine, working under close […] - [Project Suplemedix](https://nandush.com/project-suplemedix/): 2014 Suplemedix TBWA Worldhealth México for Medix Visual Identity & Packaging Medix, Mexico’s market leader in weight management with a 40% market share, needed to relaunch and expand its supplement portfolio under a unified brand architecture. The challenge wasn’t just aesthetic: the supplement category in Mexico suffered from low consumer credibility, cluttered retail shelves, and […] - [Project MoH](https://nandush.com/project-moh/): 2013 Monster HighMagazine MX Bauer Media Group Editorial Launch Bauer Media Group brought the official Monster High magazine to Mexico as part of a global licensing push for Mattel’s wildly popular Monster High franchise. As the sole Art Director on a lean three-person launch team, I owned the entire creative foundation of the publication: developing […] - [Project AgIn](https://nandush.com/project-agin/): 2025 Agility Index 2025 Epicor Software Capsule Brand The Agility Index is Epicor’s flagship annual research publication, co-produced with Nucleus Research and distributed globally across supply chain sectors. The FY25 edition required a visual identity that could carry the weight of the report’s findings: more than 1,000 supply chain professionals surveyed across six global regions, […] - [Project Insights](https://nandush.com/project-insights/): 2026 Epicor Insights 2026 Epicor Software Event Capsule Brand Every year, Epicor Insights brings together thousands of customers across four global regions for one of the industry’s most ambitious B2B conventions. For the 2026 edition, I led the complete creative direction, developing a visual identity that needed to feel both fresh and familiar, honoring the […] - [Project EB](https://nandush.com/project-eb/): 2025 Epicor Brand Evolution Epicor Software Full Design System, Brand Strategy In 2025, Epicor Software initiated a comprehensive brand evolution to shift market perception from legacy ERP provider to modern, AI-enabled technology partner. As Creative Director, I led the full creative development of the evolved design system from strategic rationale to execution-ready assets, presenting to […] - [Project SAT](https://nandush.com/project-sat/): 2021-2023 Epicor + Scuderia Alpha Tauri https://youtu.be/crPXEmCHLnQ Play Reel Epicor Software Partnership Campaign Epicor Software partnered with Scuderia AlphaTauri, the Faenza-based Formula 1 racing team (now Racing Bulls), to showcase how Epicor Kinetic — the company’s flagship ERP platform — powers precision manufacturing at the highest levels of competitive motorsport. The partnership positioned Epicor as […] - [Project-EwE](https://nandush.com/project-ewe/): 2025 Easier with Epicor Epicor Software Global B2B Campaign The Easier with Epicor campaign was built around a universal truth in manufacturing and distribution: complexity is the enemy of growth. By addressing one of the most persistent pain points in the industry — the burden of manual, time-consuming processes — the campaign repositioned Epicor’s ERP […] - [Portfolio](https://nandush.com/portfolio/): My Work / My Work / My Work / My Work / All Projects Brand campaigns events Editorial Packaging Feral MKT Epicor Brand Evolution Easier with Epicor Epicor + Scuderia Alpha Tauri Insights 2026 Agility Index 2025 Monster High Magazine MX Suplemedix Men's Health MX & LatAm - [Home](https://nandush.com/): 1 + Years of Experience Hello. I’m Fernanda Ledesma, aka Nandush. Creative Director and Brand Strategist with a simple obsession: elegant, soulful creative leadership powered by strategy. I’ve built brands across B2B tech, healthcare, advertising, and media.  I’ve led global teams, presented strategies to C-suites, directed creative production for international events, and integrated AI into […] ## Optional - [Agent (MCP protocol)](websites-agents.hostinger.com/nandush.com/mcp) [comment]: # (Generated by Hostinger Tools Plugin)