Epicor Software partnered with Scuderia AlphaTauri, the Faenza-based Formula 1 racing team (now Racing Bulls), to showcase how Epicor Kinetic — the company’s flagship ERP platform — powers precision manufacturing at the highest levels of competitive motorsport. The partnership positioned Epicor as the data and operations backbone behind one of F1’s most technically demanding environments: a sport where every millisecond counts and each car is assembled from over 14,000 custom-engineered components.
The campaign translated a complex B2B technology story into compelling, high-impact content designed to resonate with manufacturing audiences globally.
The creative challenge was to bridge the technical depth of ERP software with the speed, precision, and prestige of Formula 1.
The resulting campaign delivered a high-profile brand moment for Epicor within the manufacturing and industrial sectors, leveraging the global visibility of Formula 1 to elevate brand perception and demonstrate product relevance in a precision-demanding industry. The creative system spanned video content, digital, and print, maintaining a cohesive visual identity aligned with both the Epicor brand and the high-performance world of F1.
As Creative Director I led the full creative scope of the campaign, from strategy to execution:
